Rennie White, an advertising manager in New York City, leaves for work 10 minutes later these days because she no longer has to wait in line for coffee at a Dunkin' Donuts outlet. Instead, she preorders coffee by sending a text message from her cellphone on the way to work. "I can get off the train and get the coffee and not break my flow," Ms. White says
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We have a launch team that focuses on one city at a time. At the end of the day, we're a marketplace. In order to make an effective marketplace, you need critical mass. We need enough restaurants that quality and variety